Copywriting Tips: 6 Books That’ll Help You Turn Words into Cash

Copywriting is a priceless skill when paired with traffic.

Note: The books are in no particular order, as it really depends on what part/type of copy you want to learn.

A Self-Help Guide For Copywriters — Dan Nelken

This is one of the best copywriting books I’ve read. Ever.

What’s covered:

• Writing techniques
• The struggles of copywriting, creativity, and how to deal with them
• Headline techniques
• 100s of examples of successful brands from some of the biggest brands in the world.

Influence: Psychological Weapons of Persuasion — Robert B. Cialdini

This one is a classic, and will drill the Psychological Weapons of Influence into your brain:

It uses real-life, and historical examples or stories to back the points, which I love.

At the end of it, you’ll probably leave a list of the weapons which you can always refer to when writing copy.

$100M Offers — Alex Hormozi

It’s got some really cool stuff in it like the value equation:

Value = desired outcome x probability/time delay and cost…

…This will REALLY help you sort out the value points in your offers

Ogilvy on Advertising — David Ogilvy

David Ogilvy is one of the most successful copywriters of all time, and his clients included:

• Shell.
• American Express
• IBM
• … And many more

The book covers a ton of insights such as:

• How to Produce Advertising That Sells
• Jobs in Advertising — And How to Get Them
• How to Run an Advertising Agency
• How to Get Clients

Although it’s quite an old book, there are still a ton of insights in it, especially if you want to work in copywriting.

Ca$hvertising — Drew Eric Whitman

What’s inside:

• 100 Secrets of Ad-Agency Psychology
• Human Desires and how to target them in your copy
• Formulas to draw in attention and convert it (Headlines, body, and more)

Web Copy That Sells — Maria Veloso

This is another one that I had to chuck on the list because it takes websites into consideration.

And if you’re reading this, I think there’s a high probability you want to learn copywriting for the web.

It covers everything from ways to introduce the price, to web visitors’ behavior… It’s packed with a ton of value.

Honorable Mentions

Everybody Writes — Ann Hadley

Copywriter’s Handbook — Robert W. Bly

The Boron Letters — Gary Halbert

Breakthrough Advertising — Eugene Schwartz