Best Free Content Marketing Tools For Research And Planning.

Content marketing is a crucial aspect of any successful digital marketing strategy. It involves creating and distributing valuable, relevant, and consistent content to attract and engage a targeted audience. However, researching and planning content can be a time-consuming and challenging task. Fortunately, there are several free content marketing tools available that can streamline this process.

This article will highlight some of the best free content marketing tools for research and planning. These tools include the Google Keyword Planner, SEMrush, BuzzSumo, Google Trends, Answer the Public, Canva, Trello, Grammarly, and Evernote. By utilizing these tools, content marketers can gain valuable insights, identify trending topics, optimize their content for search engines, and effectively plan and organize their content strategy.

Whether you are a novice or an experienced content marketer, these tools can greatly enhance your research and planning efforts, ultimately leading to more effective and successful content campaigns.

Google Keyword Planner

Google Keyword Planner is a highly regarded tool in content marketing research and planning. It offers users valuable insights into keyword search volume and competition levels. This tool, provided by Google Ads, enables marketers to explore keyword ideas and determine their relevance and popularity.

By inputting specific keywords or phrases, users can access data such as average monthly searches, competition levels, and suggested bid amounts. This information assists content creators in understanding the demand for certain keywords and optimizing their content accordingly.

Moreover, Google Keyword Planner aids in identifying long-tail keywords that have lower competition but higher conversion rates. With its user-friendly interface and comprehensive data, Google Keyword Planner is an indispensable resource for content marketers seeking to enhance their research and planning strategies.


SEMrush, a widely-used digital marketing tool, offers comprehensive features for research and planning purposes in the field of content marketing. With its robust capabilities, SEMrush enables users to gain valuable insights and competitive intelligence to optimize their content strategies.

Some key features of SEMrush include:

  • Keyword Research: SEMrush provides a vast database of keywords, allowing users to identify relevant and high-performing keywords for their content.

  • Competitor Analysis: Users can analyze their competitors’ content strategies, identifying their top-performing pages and keywords.

  • Backlink Analysis: SEMrush allows users to monitor and analyze backlinks, helping them understand the link profile of their competitors and identify potential link-building opportunities.

By leveraging these features, content marketers can refine their strategies, improve their search engine rankings, and ultimately drive more traffic and conversions.

SEMrush is a valuable tool for content marketers looking to optimize their research and planning efforts.


BuzzSumo, a popular tool used by digital marketers, provides valuable insights on content performance and social media engagement, allowing users to identify trending topics and influential content creators in their niche. With its extensive database, BuzzSumo enables users to search for specific keywords or domains and obtain a list of top-performing content related to their query. The tool provides information on the number of social media shares, backlinks, and overall engagement for each piece of content. BuzzSumo also allows users to analyze the performance of their competitors’ content, helping them understand what works well in their industry. Moreover, the tool offers features like content alerts and influencer identification, which enable marketers to stay updated on the latest industry trends and connect with influential individuals. The table below highlights some of the key features and benefits of BuzzSumo:

Features Benefits
Content Performance Analysis Identify top-performing content in your niche
Social Media Engagement Metrics Measure the impact of your content on social platforms
Competitor Analysis Understand what works well for your competitors
Content Alerts Stay updated on the latest industry trends
Influencer Identification Connect with influential individuals in your industry Social Listening Monitor and analyze online conversations about your brand and industry

Google Trends

One notable tool in the realm of digital marketing is Google Trends, which offers valuable insights into the popularity and search interest of specific topics over time. This tool enables content marketers to understand the trends and patterns associated with their target audience’s search behavior.

Google Trends provides several features that make it a valuable tool for research and planning purposes:

  1. Historical data: Users can access historical data that spans several years, allowing them to analyze long-term trends and make informed decisions based on past performance.

  2. Geographic insights: Google Trends provides information on the geographic distribution of search interest, allowing marketers to tailor their content strategies to specific regions or countries.

  3. Related topics and queries: This tool offers suggestions for related topics and queries, enabling marketers to identify popular themes and keywords that can be incorporated into their content.

  4. Real-time data: Google Trends provides real-time data, allowing marketers to stay up-to-date with the latest trends and adjust their strategies accordingly.

Overall, Google Trends is a powerful tool that provides valuable insights for content marketers, helping them make data-driven decisions and optimize their content strategies.

Answer the Public

Answer the Public is a valuable tool for content marketers as it provides insights into the questions and queries that users have about specific topics, helping marketers identify relevant and engaging content ideas.

This tool generates a visual representation of the most common questions related to a keyword or topic, based on data from Google Autocomplete. It presents these questions in the form of a wheel, categorizing them into different groups such as ‘what,’ ‘why,’ ‘where,’ ‘which,’ ‘who,’ and ‘how.’

Marketers can use this information to understand the interests and concerns of their target audience, and create content that directly addresses their needs.

Answer the Public also provides related searches and prepositions, further enhancing the marketer’s understanding of user search behavior and enabling them to optimize their content for better visibility and engagement.


Canva is a versatile graphic design tool that empowers users to create visually appealing and professional-looking designs, evoking a sense of creativity and inspiration in its audience. It offers a wide range of features and templates that allow users to easily design graphics for various purposes such as social media posts, presentations, infographics, and more. Canva’s intuitive interface makes it accessible to both beginners and experienced designers, providing a user-friendly experience. Additionally, Canva’s extensive library of free and paid elements, including images, illustrations, icons, and fonts, enables users to enhance their designs and customize them to their specific needs. The platform also allows for collaboration and sharing, making it a valuable tool for teams working on content marketing projects.

To provide a deeper understanding of Canva’s capabilities, the following table highlights some key features and benefits of the tool:

Feature Benefit
Wide range of templates Saves time and effort in designing from scratch
Extensive library of elements Enhances visual appeal and customization options
User-friendly interface Accessible to beginners and experienced designers alike
Collaboration and sharing capabilities Facilitates teamwork and streamlines content creation process
Versatility Suitable for various purposes, from social media graphics to presentations

By leveraging Canva’s features, content marketers can effectively create visually engaging designs to support their content strategies and captivate their target audience.


Trello is a project management tool that facilitates task organization and collaboration, allowing users to visually manage and track their projects in a streamlined and efficient manner.

It provides a simple and intuitive interface with boards, lists, and cards that represent tasks, allowing users to easily create and customize their project workflows.

With Trello, users can assign tasks to team members, set due dates, add labels, and attach files to ensure smooth project coordination.

Additionally, Trello offers features such as checklists, comments, and notifications to enhance communication and keep everyone updated on the project’s progress.

Its user-friendly design and versatility make it a valuable tool for content marketing research and planning, enabling teams to effectively manage their tasks and stay organized throughout the content creation process.


Grammarly is an advanced online writing assistant that leverages artificial intelligence to improve grammar, punctuation, and style, ensuring clear and professional communication.

It is a widely used content marketing tool for research and planning, providing users with a range of features to enhance their writing.

Grammarly offers real-time suggestions and corrections, helping users identify and correct grammar and punctuation errors as they write.

It also provides insights into writing style, offering suggestions for improving clarity, conciseness, and tone.

In addition, Grammarly offers a plagiarism checker, which can be helpful for content marketers in ensuring originality and avoiding any potential issues of copyright infringement.

Overall, Grammarly is a valuable tool for content marketers, assisting in creating high-quality written content that engages and resonates with audiences.


Evernote is a versatile digital note-taking tool that allows users to capture, organize, and access their ideas, notes, and documents efficiently and effectively.

It offers a range of features that make it a valuable tool for content marketing research and planning. With Evernote, users can create and organize notebooks for different topics or projects, making it easy to keep track of research materials and ideas.

The tool also enables users to clip webpages, articles, and images, allowing for easy reference and citation. Additionally, Evernote provides a powerful search function, enabling users to quickly find specific notes or information.

Its cross-platform compatibility and synchronization feature ensure that notes are accessible from various devices, making it convenient for content marketers on the go.

Overall, Evernote is a trusted tool for content marketing research and planning due to its organizational capabilities and accessibility.

Frequently Asked Questions

How do I create visually appealing content using Canva?

Canva is a user-friendly graphic design tool that enables users to create visually appealing content. It offers a wide range of templates, fonts, and images to enhance the visual appeal of the content, making it suitable for various marketing purposes.

What are the key features of Trello that make it a useful content planning tool?

Trello is a useful content planning tool due to its key features. These include the ability to create visual boards, organize tasks, collaborate with team members, set deadlines, and track progress.

How can Grammarly help improve the quality of my content?

Grammarly can enhance content quality by identifying and correcting grammar errors, punctuation mistakes, and spelling errors. Its advanced features, such as detecting plagiarism and providing vocabulary suggestions, support writers in producing well-written and error-free content.

What are the unique features of Evernote that make it a valuable tool for content research and planning?

Evernote is a valuable tool for content research and planning due to its unique features. These include the ability to create and organize digital notebooks, capture web content, collaborate with others, and easily search and retrieve information.

How can I use Answer the Public to generate content ideas and optimize my SEO strategy?

Answer the Public is a valuable tool for generating content ideas and optimizing SEO strategy. It provides insight into the questions people are asking online and helps identify popular topics. By analyzing this data, marketers can create relevant and engaging content to improve their SEO performance.

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