Best Free Email Marketing Tools For Automated Workflows.

Email marketing is a powerful tool that allows businesses to reach a wide audience and communicate with their customers effectively. However, managing email campaigns can be time-consuming and challenging. This is where email marketing tools come in handy.

In this article, we will explore the best free email marketing tools for automated workflows.

Mailchimp, Sendinblue, HubSpot, Moosend, MailerLite, Benchmark Email, Omnisend, Mailjet, and ConvertKit are some of the top email marketing tools available in the market. These tools offer a range of features, including automated workflows, email templates, analytics, and segmentation capabilities. By using these tools, businesses can streamline their email marketing efforts, save time, and increase their overall efficiency.

In the following sections, we will provide an in-depth analysis of each tool, discussing their key features, advantages, and limitations. Additionally, we will compare their pricing plans and highlight the free options available.

By the end of this article, readers will have a comprehensive understanding of the best free email marketing tools for automated workflows and be able to make an informed decision based on their specific needs and requirements.


Mailchimp is a widely-used email marketing tool that offers a multitude of features to assist in creating and automating workflows for effective email campaigns. With its user-friendly interface and robust set of tools, Mailchimp allows businesses to easily design and send personalized emails to their target audience.

One of its key features is the ability to create automated workflows, which can save time and effort by automatically sending emails based on specific triggers or actions. This can include sending welcome emails to new subscribers, follow-up emails to customers who have made a purchase, or reminders to inactive subscribers.

Mailchimp also provides advanced analytics and reporting capabilities, allowing users to track the performance of their campaigns and make data-driven decisions to optimize their email marketing strategies. Overall, Mailchimp is a valuable tool for businesses looking to streamline their email marketing efforts and maximize their reach.


Sendinblue offers a comprehensive range of features and functionalities for streamlining and automating email campaigns. It provides various tools to help businesses create, design, and send professional-looking emails.

One of the key features of Sendinblue is its automation capabilities, allowing users to set up personalized and automated workflows. This enables businesses to send targeted and timely emails to their subscribers based on specific triggers or actions.

Additionally, Sendinblue offers advanced segmentation options, which allow users to divide their contact lists into specific groups based on various criteria such as demographics or user behavior. This helps businesses to create highly targeted and relevant email campaigns.

Furthermore, Sendinblue provides detailed analytics and reporting features, allowing users to track the performance of their email campaigns. This includes information on open rates, click-through rates, and conversion rates, enabling businesses to optimize their email marketing strategies.

Overall, Sendinblue is a powerful email marketing tool that offers a range of features to streamline and automate email campaigns.


HubSpot is a comprehensive platform that offers a wide range of features and functionalities to optimize and streamline various aspects of digital marketing campaigns.

It provides a robust email marketing tool that allows businesses to create and automate workflows easily. With HubSpot’s email marketing tool, users can design visually appealing email templates, personalize content, and segment their audience for targeted campaigns.

The platform also offers advanced automation capabilities, enabling users to set up automated workflows based on triggers and actions. This helps businesses save time and effort by automating repetitive tasks and delivering personalized and timely email communications to their subscribers.

Additionally, HubSpot provides detailed analytics and reporting features, allowing users to track the performance of their email campaigns and make data-driven decisions to improve their marketing strategies.

Overall, HubSpot’s email marketing tool is a powerful solution for businesses looking to optimize their email marketing efforts and improve customer engagement.


This paragraph introduces a discussion on the subtopic of Moosend, focusing on three key points: designing engaging email newsletters, automating welcome and onboarding emails, and A/B testing email campaigns.

Designing engaging email newsletters is crucial for capturing the attention of recipients and encouraging them to take action.

Automating welcome and onboarding emails helps to streamline the process of introducing new subscribers to the brand and ensuring a positive first impression.

A/B testing email campaigns allows marketers to experiment with different elements and optimize their strategies for better results.

Design Engaging Email Newsletters

To create visually captivating and appealing email newsletters, one can explore various design templates, incorporate eye-catching images, and utilize a harmonious color scheme.

Design templates offer a range of pre-designed layouts that can be customized to suit the brand’s aesthetic and messaging. These templates typically include sections for headers, body text, images, and call-to-action buttons, providing a structured framework for content organization.

Incorporating eye-catching images can enhance the overall visual appeal and help convey the intended message effectively. It is essential to ensure that the images are relevant, high-quality, and properly optimized for email delivery.

Additionally, utilizing a harmonious color scheme can evoke emotions, enhance readability, and reinforce brand identity. By selecting colors that complement each other and align with the brand’s personality, email newsletters can establish a consistent and engaging visual experience for the recipients.

Automate Welcome and Onboarding Emails

Transitioning from designing engaging email newsletters, we now delve into the realm of automating welcome and onboarding emails. When it comes to email marketing, crafting compelling welcome and onboarding emails is crucial for building a strong relationship with subscribers and customers. Automated workflows enable businesses to send personalized, timely, and relevant messages to new users, guiding them through the onboarding process and introducing them to the brand’s offerings. To facilitate this process, various free email marketing tools offer robust automation features.

Here are four key benefits of using these tools for automating welcome and onboarding emails:

  1. Streamlined user onboarding experience.

  2. Personalized and targeted communication.

  3. Time and resource efficiency.

  4. Improved customer engagement and retention.

A/B Test Your Email Campaigns

A useful strategy in optimizing email campaigns involves conducting A/B tests to compare different variations and determine the most effective elements for maximizing engagement and conversion rates.

A/B testing allows marketers to experiment with different components of their email campaigns, such as subject lines, email content, call-to-action buttons, and design layouts.

By creating two or more versions of an email and randomly sending them to subsets of the target audience, marketers can analyze the performance of each variation based on metrics like open rates, click-through rates, and conversion rates.

This data-driven approach enables marketers to identify which elements resonate best with their audience and make data-backed decisions to improve future email campaigns.

A/B testing not only helps optimize marketing efforts but also provides valuable insights into customer preferences and behaviors, leading to more effective email communication.


MailerLite is a widely-used email marketing tool known for its comprehensive range of features for creating and managing automated workflows. It offers a user-friendly interface, making it suitable for both beginners and experienced users. One of the key features of MailerLite is its drag-and-drop editor, which allows users to easily create visually appealing email campaigns without any coding knowledge. Additionally, MailerLite provides advanced segmentation options, enabling users to target specific groups of subscribers based on their behavior and preferences. The tool also offers A/B testing capabilities, allowing users to compare different versions of their emails to determine the most effective one. Moreover, MailerLite provides detailed analytics and reporting, helping users track the performance of their email campaigns. Overall, MailerLite is a reliable and feature-rich email marketing tool that can streamline and optimize automated workflows.

Pros Cons
User-friendly interface Limited integration options
Drag-and-drop editor Limited customer support
Advanced segmentation options Less advanced automation features

Benchmark Email

This paragraph introduces a discussion on the subtopic of Benchmark Email, focusing on three key points: building responsive email templates, automating email sequences, and monitoring email deliverability and engagement.

Benchmark Email offers the ability to build responsive email templates, ensuring that emails are visually appealing and optimized for different devices.

Additionally, the platform allows for the automation of email sequences, enabling users to create personalized and targeted communication campaigns.

Furthermore, Benchmark Email provides tools to monitor email deliverability and engagement, allowing users to track the success of their email campaigns and make data-driven improvements.

Build Responsive Email Templates

When constructing responsive email templates, the focus lies on creating visually captivating designs that seamlessly adapt to different devices and screen sizes. These templates enhance the user experience by ensuring that emails are readable and aesthetically pleasing on various platforms, including desktop computers, tablets, and smartphones. By incorporating responsive design techniques, email marketers can optimize their campaigns and increase engagement rates.

One way to achieve responsive email templates is by using the Benchmark Email platform. Benchmark Email provides a drag-and-drop editor that allows users to easily build and customize their templates. With a wide range of pre-designed templates and the ability to create custom designs, users can create visually appealing emails that effectively communicate their message. Additionally, Benchmark Email offers testing tools that allow users to preview how their emails will appear on different devices, ensuring that the templates are responsive and visually consistent.

Pros Cons
Easy to use Drag-and-drop editor simplifies design Limited customization options
Pre-designed Wide range of templates available Template selection may be overwhelming
Testing tools Preview emails on different devices Limited advanced design capabilities

Building responsive email templates is crucial for effective email marketing. By using tools like Benchmark Email, marketers can create visually appealing and responsive templates that enhance the user experience across different devices.

Automate Email Sequences

Automating email sequences is an effective strategy employed by email marketers to streamline communication and deliver personalized messages at specific intervals based on user behavior and engagement. This approach allows marketers to nurture leads, maintain customer relationships, and drive conversions in a more efficient manner.

The use of automated workflows in email marketing offers several benefits:

  • Time-saving: Automated email sequences eliminate the need for manual follow-ups, freeing up valuable time for marketers to focus on other tasks.

  • Personalization: By leveraging data on user behavior and preferences, automated email sequences enable marketers to send targeted messages that resonate with individual recipients.

  • Scalability: With automation, it becomes easier to manage large email lists and deliver relevant content to a growing subscriber base.

Overall, automating email sequences empowers marketers to deliver timely and personalized messages, resulting in improved engagement and higher conversion rates.

Monitor Email Deliverability and Engagement

In the context of automating email sequences, it is crucial to monitor email deliverability and engagement to ensure the effectiveness of the email marketing campaigns.

This entails tracking the delivery rates, open rates, click-through rates, and overall engagement metrics of the emails sent. By monitoring these key performance indicators, marketers can assess the success of their email campaigns and make informed decisions to optimize future strategies.

Additionally, monitoring email deliverability allows marketers to identify and rectify any issues that may be hindering the delivery of their emails to intended recipients, such as spam filters or technical errors.

Utilizing free email marketing tools that offer comprehensive deliverability and engagement monitoring features enables businesses to maintain a high level of email deliverability and engagement, ultimately maximizing the effectiveness of their automated workflows.


Moreover, Omnisend stands out as a highly effective email marketing tool for businesses looking to streamline their workflows and maximize their email campaign results.

With its user-friendly interface and comprehensive features, Omnisend allows users to create personalized email campaigns, automate workflows, and track email deliverability and engagement.

The platform offers a range of customizable templates and drag-and-drop editors, making it easy to design visually appealing emails.

Additionally, Omnisend’s automation capabilities enable businesses to set up triggered emails based on user behavior, such as abandoned cart reminders or welcome emails. This helps to ensure timely and relevant communication with customers.

Furthermore, Omnisend provides insightful analytics and reporting features, allowing users to monitor the performance of their email campaigns and make data-driven decisions to improve engagement and conversion rates.

Overall, Omnisend is a valuable tool for businesses seeking to enhance their email marketing efforts and optimize their workflows.


Mailjet is a highly efficient email marketing platform that offers a wide range of customizable templates and features to improve the effectiveness of email campaigns. It provides users with a user-friendly interface and powerful tools to create and manage automated workflows.

Key features of Mailjet include:

  1. Drag-and-drop editor: Mailjet’s intuitive interface allows users to easily create visually appealing emails without any coding knowledge.

  2. Personalization: Users can tailor their emails by adding dynamic content based on recipients’ preferences or behavior.

  3. Segmentation: Mailjet enables users to divide their contact lists into segments based on various criteria, allowing for more targeted and relevant email campaigns.

  4. Real-time analytics: The platform provides detailed insights and reports on email performance, including open rates, click-through rates, and conversions.

Overall, Mailjet is a reliable email marketing tool that empowers businesses to create personalized, automated workflows that drive engagement and improve campaign effectiveness.


This paragraph introduces a discussion on ConvertKit focusing on three key points.

Firstly, ConvertKit allows users to nurture their subscribers through email sequences. This feature enables the automated delivery of a series of emails to engage and build relationships with subscribers over time.

Secondly, ConvertKit offers the ability to automate subscriber tags and segmentation. By assigning tags based on subscriber behavior and interests, users can create targeted email campaigns that resonate with their audience.

Lastly, ConvertKit provides tools to track and optimize email conversion rates, allowing users to measure the effectiveness of their email marketing efforts and make data-driven decisions to improve results.

Nurture Your Subscribers with Email Sequences

To effectively nurture your subscribers and engage them with your brand, implementing email sequences can help you deliver targeted content and build a lasting relationship with your audience.

Email sequences are a series of pre-written emails that are automatically sent to subscribers based on their actions or interests.

Here are four ways email sequences can benefit your email marketing strategy:

  1. Personalization: Email sequences allow you to tailor your content to each subscriber’s preferences, ensuring they receive relevant information and offers.

  2. Automation: By setting up email sequences, you can automate the process of delivering content to your subscribers, saving time and effort.

  3. Relationship-building: Regularly sending valuable content through email sequences helps you establish trust and credibility with your subscribers, leading to stronger relationships.

  4. Conversion optimization: Email sequences can be designed to guide subscribers through a specific sales funnel, increasing the chances of converting them into customers.

By utilizing email sequences in your email marketing strategy, you can effectively nurture your subscribers and achieve your business goals.

Automate Subscriber Tags and Segmentation

Automating the process of assigning subscriber tags and segmentation allows for efficient organization and categorization of subscribers based on their actions, interests, and demographics, enabling targeted and personalized email marketing campaigns. By automatically assigning tags to subscribers, email marketing tools provide a streamlined approach to managing large subscriber lists. These tags can be based on various criteria, such as the links clicked, products purchased, or the pages visited on a website. Additionally, automation allows for the segmentation of subscribers into different groups or segments based on their characteristics or behaviors. This segmentation enables marketers to send tailored content to specific groups, increasing the relevance and effectiveness of their email campaigns. The following table demonstrates an example of how automation can be used to segment subscribers based on their purchase history:

Segment Criteria Example
High Value Customers who made purchases above $100 Jane, John, Alex
Inactive Subscribers who haven’t opened an email in the past six months Sarah, Michael, Emily
New Customers Subscribers who made their first purchase in the past month David, Lisa, Emma
Product A Enthusiasts Subscribers who have purchased product A at least twice Megan, Andrew, Olivia
Product B Loyalists Subscribers who have purchased product B at least three times Ethan, Sophia, Benjamin

Overall, automating subscriber tags and segmentation enhances the efficiency and effectiveness of email marketing campaigns by allowing for targeted and personalized communication with subscribers based on their specific characteristics and behaviors.

Track and Optimize Your Email Conversion Rates

Tracking and optimizing email conversion rates involves closely monitoring and analyzing the performance of email campaigns. This allows marketers to identify areas of improvement and implement strategies to maximize the number of recipients who take desired actions, such as making a purchase or signing up for a newsletter.

By tracking email conversion rates, marketers can gain insights into the effectiveness of their campaigns and make data-driven decisions to enhance their overall email marketing strategy. This involves monitoring key metrics such as open rates, click-through rates, and conversion rates.

By identifying trends and patterns in these metrics, marketers can identify which elements of their email campaigns are resonating with their audience and which ones may need improvement. Additionally, marketers can A/B test different elements of their emails, such as subject lines, call-to-action buttons, or layout, to optimize their conversion rates and increase the likelihood of recipients taking the desired action.

Overall, tracking and optimizing email conversion rates is essential for improving the effectiveness of email marketing campaigns and achieving marketing goals.

Frequently Asked Questions

What are the key features of Mailchimp?

Mailchimp offers a range of key features for email marketing, including audience segmentation, customizable templates, A/B testing, and automation workflows. These features enable efficient targeting, design flexibility, performance comparison, and streamlined communication with subscribers.

How does Sendinblue handle email deliverability?

Sendinblue employs various strategies to ensure high email deliverability rates. It uses a combination of dedicated IP addresses, authentication protocols (SPF, DKIM), and closely monitors sender reputation to prevent emails from being marked as spam or blocked by ISPs.

Can HubSpot integrate with other marketing tools?

HubSpot has a wide range of integrations with other marketing tools, allowing users to streamline their marketing efforts. The platform offers integrations with popular tools such as Salesforce, WordPress, and Shopify, enabling seamless data sharing and collaboration between different marketing platforms.

What are the pricing plans offered by Moosend?

Moosend offers three pricing plans: Free, Pro, and Custom. The Free plan allows up to 1,000 subscribers with limited features. The Pro plan starts at $8 per month and offers advanced features. Custom pricing is available for higher volume needs.

How does MailerLite ensure email campaign success?

MailerLite ensures email campaign success by offering a range of features such as advanced segmentation, A/B testing, and personalized content. Additionally, it provides analytics and reports to track campaign performance, along with a user-friendly interface for easy campaign creation and management.

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