Best Free Social Media Monitoring Tools For Brand Reputation.

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Social media has become an integral part of brand reputation management, as it allows businesses to monitor and analyze the conversations and mentions about their brand online. However, the sheer volume of social media platforms and the constant flow of information can make it challenging for brands to keep track of their online presence effectively. This is where social media monitoring tools come into play.

In this article, we will explore the best free social media monitoring tools for brand reputation. These tools provide businesses with valuable insights into their online reputation, allowing them to identify potential issues, track customer sentiment, and engage with their audience more effectively.

From popular platforms like Hootsuite and Google Alerts to lesser-known tools like Mention and Followerwonk, we will discuss each tool’s features and benefits. By utilizing these free tools, brands can proactively manage their online reputation and ensure a positive brand image across various social media platforms.


Hootsuite is a widely used social media monitoring tool for brand reputation management. It allows users to track mentions of their brand across various social media platforms, such as Facebook, Twitter, and Instagram.

With Hootsuite, businesses can monitor conversations about their brand in real-time, enabling them to promptly address any negative feedback or concerns. The tool provides customizable dashboards and analytics that offer valuable insights into audience engagement and sentiment towards the brand.

Hootsuite also allows users to schedule and publish social media posts, making it a comprehensive platform for managing brand presence across multiple channels. Its user-friendly interface and robust features make it an ideal choice for businesses aiming to monitor and maintain their brand reputation effectively.

Google Alerts

Google Alerts is a valuable resource for tracking online mentions and staying informed about relevant news and developments pertaining to a particular brand or entity, thus facilitating proactive reputation management strategies.

This tool allows users to set up alerts for specific keywords or phrases, and receive notifications whenever these keywords are mentioned on the web. By monitoring online conversations, Google Alerts enables businesses to identify potential issues or opportunities in real-time, allowing them to respond promptly and effectively.

Additionally, it provides insights into customer sentiment and industry trends, which can be used to inform marketing and communication strategies. Google Alerts is a free and user-friendly tool that can be customized to meet individual monitoring needs, making it a popular choice for businesses of all sizes seeking to maintain a positive brand reputation in the digital landscape.


This paragraph will discuss the key points of the subtopic ‘Mention.’

Mention is a social media monitoring tool that allows users to monitor brand mentions across various social media platforms.

It provides users with the ability to analyze sentiment and engagement metrics, which can help businesses understand how their brand is being perceived and engaged with by the audience.

Additionally, Mention also enables users to track competitor activity, allowing businesses to stay informed about their competitors’ social media strategies and take necessary actions to stay competitive in the market.

Monitor Brand Mentions across Social Media Platforms

To effectively monitor brand mentions across various social media platforms, one can employ a comprehensive range of free social media monitoring tools available in the market. These tools enable businesses to track and analyze online conversations about their brand, products, or services.

By monitoring brand mentions, companies can gain valuable insights into customer sentiment, identify potential issues or opportunities, and make informed decisions to improve their brand reputation. These tools typically provide features such as real-time monitoring, sentiment analysis, social media listening, and customizable reports.

They allow businesses to monitor brand mentions on popular social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube. By utilizing these free social media monitoring tools, companies can proactively manage their brand reputation and engage with their audience effectively.

Analyze Sentiment and Engagement Metrics

One effective method for gaining deeper insight into customer sentiment and audience engagement is through the analysis of sentiment and engagement metrics.

By analyzing sentiment metrics, such as positive, negative, or neutral sentiment, brands can understand the overall perception of their brand among customers. This information can be useful in identifying areas for improvement or capitalizing on positive feedback.

Additionally, analyzing engagement metrics, such as likes, comments, and shares, provides valuable insights into how customers are interacting with brand content. High engagement metrics indicate a strong connection between the brand and its audience, while low engagement metrics may point to the need for content adjustments or engagement strategies.

By analyzing these metrics, brands can make data-driven decisions to enhance their brand reputation and improve customer satisfaction.

Track Competitor Activity

In addition to analyzing sentiment and engagement metrics, tracking competitor activity is another crucial aspect of social media monitoring for brand reputation. By monitoring the activities of competitors on social media platforms, businesses can gain valuable insights into their strategies, audience engagement, and overall brand positioning.

To effectively track competitor activity, businesses can utilize various free social media monitoring tools available. These tools offer features such as competitor mentions, follower growth, content performance, and campaign analysis.

Incorporating a 3 item numeric list in markdown format, businesses can benefit from:

  1. Identifying competitor trends and tactics.nn2. Understanding audience preferences and behaviors.nn3. Identifying opportunities for differentiation and improvement.

By tracking competitor activity, businesses can stay ahead in the competitive landscape and make informed decisions to enhance their brand reputation.


Brand24 is a comprehensive social media monitoring tool that offers a panoramic view of brand reputation, enabling businesses to gain valuable insights and stay up-to-date with online conversations about their brand. It provides real-time information about brand mentions, sentiment analysis, and influencer identification across various social media platforms. Brand24’s intuitive interface allows users to track and analyze customer feedback, identify potential issues, and respond promptly to customer inquiries or complaints. Additionally, it offers customizable reports and email alerts to keep businesses informed about their brand’s online presence. With its robust features and user-friendly interface, Brand24 empowers businesses to effectively manage their brand reputation and make data-driven decisions to improve customer satisfaction and loyalty.

Pros Cons
User-friendly interface Limited social media platforms supported
Real-time monitoring Advanced features require additional payment
Sentiment analysis Limited customization options
Influencer identification Lack of integration with other tools
Customizable reports Limited language support Limited language support limits the global reach and effectiveness of the sentiment analysis and influencer identification features, hindering comprehensive social media monitoring and analysis.

Social Mention

Social Mention is a powerful social media monitoring tool that allows businesses to track brand mentions on various social media platforms.

It provides insights into the volume and frequency of brand mentions, helping companies measure their online reputation.

Additionally, Social Mention analyzes the sentiment behind brand mentions, allowing organizations to gauge how customers perceive their brand.

Furthermore, the tool enables businesses to identify trending topics and hashtags, providing valuable information for crafting effective social media strategies.

Track Brand Mentions on Social Media

To effectively manage brand reputation, it is crucial to monitor brand mentions on various social media platforms. Tracking brand mentions allows businesses to gain valuable insights into how their brand is perceived by the online community and identify any potential issues or opportunities. By keeping track of brand mentions, companies can proactively respond to customer feedback, engage with their audience, and make informed decisions to improve their brand image.

To evoke emotion in the audience, the following table showcases the impact of brand mentions on social media:

Positive Mentions Neutral Mentions Negative Mentions
Boosts brand credibility and trust Indicates neutral sentiment towards the brand Signals potential issues that need to be addressed
Attracts new customers and increases brand awareness Provides opportunities for improvement and growth Can damage brand reputation and deter potential customers
Enhances customer loyalty and advocacy Reflects a lack of engagement or interest in the brand Requires immediate action to resolve and prevent further damage
Generates positive word-of-mouth and referrals May not have a significant impact on brand perception Necessitates a thoughtful response and resolution to mitigate negative impact

By monitoring brand mentions on social media, businesses can effectively manage their brand reputation and make data-driven decisions to foster a positive online presence.

Measure Brand Sentiment and Influence

Measuring brand sentiment and influence is essential for businesses to gain a comprehensive understanding of how their brand is perceived and the impact it has on their target audience.

By analyzing the sentiment surrounding their brand, businesses can determine whether the overall perception is positive, negative, or neutral. This information allows them to identify areas for improvement and make data-driven decisions to enhance their brand reputation.

Additionally, measuring brand influence helps businesses assess their reach and engagement with their target audience. It enables them to identify key influencers who can help amplify their brand message and increase their online visibility.

By leveraging these influencers, businesses can effectively expand their brand’s reach and establish a stronger online presence.

Markdown format:

  1. Positive sentiment creates a favorable image for the brand, attracting more customers and building brand loyalty.
  2. Negative sentiment can harm the brand’s reputation, leading to decreased customer trust and potential loss of business.
  3. Neutral sentiment indicates a lack of strong emotional connection, necessitating further efforts to engage the target audience and create a positive brand perception.

Discover Trending Topics and Hashtags

Discovering trending topics and hashtags is crucial for businesses to stay up-to-date with the current conversations and interests of their target audience, enabling them to tailor their content and marketing strategies accordingly.

By monitoring trending topics, businesses gain insights into popular subjects and discussions within their industry or niche. This knowledge allows them to create relevant and engaging content that resonates with their audience, increasing brand visibility and engagement.

Furthermore, identifying trending hashtags enables businesses to participate in relevant conversations and reach a wider audience. Utilizing these hashtags in their social media posts helps businesses increase their visibility and connect with potential customers who are interested in the same topics.

Overall, monitoring trending topics and hashtags is an effective strategy for businesses to enhance their online presence and better connect with their target audience.


TweetDeck is a highly regarded social media monitoring tool known for its user-friendly interface and comprehensive features. It offers a range of functionalities that allow users to efficiently monitor and manage their social media presence.

Some key features of TweetDeck include:

  • Real-time monitoring: TweetDeck provides users with the ability to track and view tweets in real-time, allowing for immediate engagement with followers and the identification of emerging trends and conversations.
  • Multiple account management: With TweetDeck, users can easily manage multiple social media accounts from a single dashboard, streamlining the process of monitoring and engaging with their audience.
  • Customizable columns: Users have the flexibility to create and customize columns based on specific keywords, hashtags, or user accounts, enabling them to monitor relevant conversations and topics.
  • Scheduling and publishing: TweetDeck allows users to schedule tweets in advance, ensuring consistent and timely content delivery.
  • Collaboration: The tool supports team collaboration, enabling multiple users to access and manage social media accounts collectively.

Overall, TweetDeck is an invaluable tool for brand reputation management, offering a user-friendly interface and a wide range of features to effectively monitor and engage with social media conversations.


BuzzSumo is a widely recognized digital content analysis tool that offers valuable insights into the performance and impact of online content across various platforms. It provides users with the ability to track and analyze content from social media platforms, blogs, and news websites.

BuzzSumo allows users to monitor brand mentions, track competitor performance, and identify trending topics in real-time. The tool provides in-depth analytics, including information on engagement metrics, social shares, and backlinks. Users can also identify key influencers in their industry and monitor their content for potential collaborations.

BuzzSumo’s intuitive interface and comprehensive data make it a valuable tool for brand reputation management. It enables businesses to make data-driven decisions, optimize their content strategy, and stay ahead of the competition in the ever-evolving digital landscape.


Another effective social media monitoring tool for brand reputation is Followerwonk. Developed by Moz, Followerwonk focuses specifically on Twitter analytics. This tool allows users to analyze their followers, find influencers in their industry, and track the success of their Twitter campaigns.

Followerwonk provides valuable insights into follower demographics, such as location, bio information, and when they are most active. By understanding their audience better, brands can tailor their content and engagement strategies accordingly.

Additionally, Followerwonk offers a comparison feature, enabling users to compare their Twitter accounts with those of their competitors, thereby gaining a competitive edge. With its comprehensive analytics and user-friendly interface, Followerwonk is a valuable tool for businesses looking to enhance their brand reputation on Twitter.


Buffer is a social media management tool that offers several key features to help businesses effectively manage their social media presence.

One of its main features is the ability to schedule and publish social media posts, allowing users to plan their content in advance and ensure consistent posting.

Additionally, Buffer provides analytics to analyze post performance and engagement, allowing businesses to track the effectiveness of their social media strategies.

Lastly, Buffer provides a collaborative platform for team members to work together on social media management, allowing for streamlined communication and coordination.

Schedule and Publish Social Media Posts

One effective way to effectively manage social media presence and maintain a positive brand reputation is through the scheduling and publication of social media posts.

By using scheduling tools, brands can plan and organize their social media content in advance, ensuring a consistent and timely presence across various platforms.

These tools allow users to create and schedule posts for specific dates and times, eliminating the need for manual posting and reducing the risk of forgetting or missing important updates.

Additionally, scheduling posts enables brands to maintain a regular posting schedule, which can help increase engagement and reach with their target audience.

By strategically planning and scheduling social media posts, brands can effectively manage their online presence and enhance their brand reputation.

Analyze Post Performance and Engagement

Analyzing post performance and engagement is an essential aspect of social media monitoring for brand reputation. By examining the effectiveness of social media posts, companies can gain valuable insights into their audience’s preferences and interests, allowing them to refine their content strategy and improve engagement rates.

This process involves evaluating various metrics such as likes, comments, shares, and click-through rates to measure the impact of each post. Additionally, social media monitoring tools provide in-depth analytics and reports to track the overall performance of a brand’s social media presence. This allows businesses to identify trends, spot potential issues, and make data-driven decisions to enhance their online reputation.

Effectively analyzing post performance and engagement is crucial for brands to stay competitive and maintain a positive image in the digital landscape.

Collaborate with Team Members on Social Media Management

Collaboration among team members is essential for effective social media management, as it allows for the pooling of diverse perspectives and expertise to develop a cohesive strategy and ensure consistent brand messaging.

With the best free social media monitoring tools for brand reputation, team members can work together seamlessly. These tools provide features that facilitate collaboration, such as shared calendars, task management, and real-time notifications.

Team members can assign tasks to one another, set deadlines, and track progress to ensure timely execution of social media campaigns. Additionally, these tools enable easy communication and file sharing, allowing team members to exchange ideas, provide feedback, and review content before it is published.

By collaborating effectively, teams can optimize their social media management efforts, enhance brand reputation, and achieve their marketing goals.

Frequently Asked Questions

What are the pricing plans for Hootsuite and are there any limitations on the number of social media accounts that can be monitored?

Hootsuite offers various pricing plans depending on the features and services required. The limitations on the number of social media accounts that can be monitored vary depending on the selected plan.

Can Google Alerts track mentions of a specific keyword in a specific language?

Yes, Google Alerts can track mentions of a specific keyword in a specific language. It allows users to specify the language preference to filter the search results and receive alerts for relevant mentions in that language.

How does Mention’s sentiment analysis feature work and how accurate is it?

Mention’s sentiment analysis feature assesses the emotional tone of online mentions. It uses natural language processing algorithms to analyze text and determine if it is positive, negative, or neutral. The accuracy of this feature depends on the quality of the algorithms and the data it analyzes.

Is it possible to export data and reports from Brand24 for further analysis?

Yes, Brand24 allows users to export data and reports for further analysis. This feature enables users to analyze the collected information in more depth and draw meaningful insights from the social media monitoring tool.

Can Social Mention monitor social media platforms other than Twitter?

Yes, Social Mention can monitor social media platforms other than Twitter. It provides real-time search and analysis of user-generated content across various platforms, including blogs, news sites, forums, and more.

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