Best Free Social Media Monitoring Tools For Crisis Management.

Are you looking for the best free social media monitoring tools to help you manage crises effectively? Look no further! In this article, we will introduce you to the top tools that will enable you to stay on top of your social media presence during challenging times.

With these tools, you can monitor mentions, track hashtags, and analyze trends, all in real-time.

First up is Hootsuite, a comprehensive platform that allows you to manage multiple social media accounts in one place.

Next, TweetDeck offers a customizable dashboard specifically designed for Twitter monitoring.

Google Alerts keeps you informed about specific keywords or phrases across various platforms.

Social Mention provides real-time social media search and analysis, while Mention lets you monitor mentions of your brand across different channels.

Buffer allows you to schedule and analyze posts, and Brand24 offers in-depth social media listening and analytics.

Lastly, Keyhole provides valuable insights into hashtag tracking and social media analytics.

With these free tools at your disposal, you can effectively navigate through crises and keep your brand’s reputation intact.

Key Takeaways

• Hootsuite is a comprehensive tool for managing multiple social media accounts and is particularly useful for handling social media crises.
• TweetDeck is a customizable dashboard specifically designed for Twitter monitoring and crisis management, allowing users to schedule tweets in advance.
• Google Alerts provides notifications about specific keywords or phrases, allowing users to track sentiment and monitor conversations related to those keywords.
• Social Mention offers real-time social media search and analysis, providing valuable insights through sentiment analysis and keyword tracking.

Hootsuite

Hootsuite is the absolute go-to tool for handling social media crises, making it a must-have for any brand in distress.

With its user-friendly interface and comprehensive features, Hootsuite allows you to monitor and manage all your social media platforms in one place. You can easily track mentions, hashtags, and keywords related to your brand, ensuring that you stay on top of any crisis situation.

Hootsuite’s real-time analytics provide valuable insights into the impact of your crisis management strategies, allowing you to make informed decisions.

Additionally, Hootsuite’s team collaboration features enable seamless communication and coordination among your crisis management team, ensuring a swift and effective response.

With Hootsuite by your side, you can navigate through social media crises with ease and maintain your brand’s reputation.

TweetDeck

To effectively manage crises and stay on top of social media conversations, you’ll find that TweetDeck offers an intuitive and user-friendly interface. With its column-based layout, you can easily monitor multiple social media platforms in real-time, allowing you to quickly respond and address any crisis situation.

TweetDeck also provides powerful customization options, allowing you to create tailored columns for specific keywords, hashtags, or user mentions. This feature enables you to filter and focus on the most relevant conversations, ensuring that you don’t miss any critical updates.

Additionally, TweetDeck allows you to schedule tweets in advance, helping you maintain a consistent presence on social media even during times of crisis.

Overall, TweetDeck is a reliable and efficient tool that can greatly assist you in managing crises and maintaining a strong online presence.

• Stay informed: Receive instant notifications for important mentions or hashtags.
• Engage effectively: Respond quickly to social media conversations and address concerns promptly.
• Collaborate seamlessly: Share access to TweetDeck with team members for efficient crisis management.

Google Alerts

Google Alerts is a fantastic tool that keeps you in the loop by sending you notifications about specific topics or keywords you’re interested in. It allows you to monitor the web and receive email updates whenever new content related to your chosen keywords is published.

This makes it an excellent free social media monitoring tool for crisis management. By setting up alerts for relevant keywords, you can stay informed about any mentions of your brand, products, or industry during a crisis. This real-time information can help you identify potential issues quickly and respond accordingly.

Google Alerts also allows you to track the sentiment around specific keywords, helping you gauge public perception and sentiment during a crisis.

Overall, Google Alerts is a valuable tool for crisis management and staying on top of online conversations.

Social Mention

Stay updated on the online conversations surrounding your brand, products, or industry during a crisis with Social Mention’s real-time monitoring and analysis capabilities.

With Social Mention, you can easily track mentions of your brand across various social media platforms, including blogs, microblogs, images, videos, and more. This free tool provides you with valuable insights into how people are talking about your brand during a crisis, allowing you to quickly identify any potential issues or negative sentiment.

Social Mention also provides sentiment analysis, allowing you to gauge the overall tone of the conversations surrounding your brand.

Additionally, you can explore the top keywords and hashtags associated with your brand, helping you understand the key themes and topics being discussed.

Stay on top of the conversation and effectively manage your brand’s reputation during a crisis with Social Mention.

Mention

Discover how you can effectively track mentions of your brand across various online platforms with the powerful real-time monitoring capabilities of Mention. This tool is one of the best free social media monitoring tools available. It allows you to stay on top of your brand’s online presence.

With Mention, you can monitor not only social media platforms but also news sites, blogs, forums, and more. This ensures that you don’t miss any important mentions. The tool provides real-time alerts, allowing you to respond quickly to any crisis situation.

You can also analyze the sentiment behind each mention, helping you gauge the overall public perception of your brand. Additionally, Mention offers detailed analytics and reports. This enables you to measure the impact of your crisis management efforts.

Buffer

Now that you’ve learned about Mention, let’s dive into another powerful social media monitoring tool for crisis management: Buffer. With Buffer, you can easily track and analyze social media conversations, allowing you to stay on top of any crisis situation.

One of the standout features of Buffer is its user-friendly interface, making it easy for you to navigate and make the most of its capabilities. It provides real-time monitoring, allowing you to see mentions, comments, and messages across various social media platforms in one central dashboard.

Additionally, Buffer offers robust analytics and reporting features, enabling you to measure the impact of your crisis management efforts. By analyzing engagement metrics and sentiment analysis, you can gain valuable insights into how your crisis response is being received.

To help you visualize the benefits of Buffer, here is a table comparing its key features with Mention:

With Buffer, you can effectively manage crises on social media by staying informed, engaging with your audience, and measuring the impact of your actions.

Brand24

Brand24, with its comprehensive social media tracking capabilities, allows you to gain real-time insights into public sentiment and conversations surrounding your brand during a crisis. This tool monitors various social media platforms, including Facebook, Twitter, Instagram, and YouTube, providing you with valuable data to effectively manage a crisis situation.

With Brand24, you can easily track mentions of your brand, monitor hashtags related to the crisis, and identify key influencers and opinion leaders in the discussions. The tool also offers sentiment analysis, helping you understand whether the sentiment is positive, negative, or neutral.

Additionally, Brand24 provides customizable alerts, ensuring that you are immediately notified of any crisis-related mentions. By using Brand24, you can stay on top of the situation, respond quickly to customer concerns, and effectively manage your brand’s reputation during a crisis.

Keyhole

With Keyhole, you can effortlessly track the real-time performance and engagement of your social media campaigns, allowing you to optimize your strategy and drive meaningful results. Keyhole offers a range of features that make it an excellent choice for crisis management. Here are three reasons why Keyhole stands out:

1. Real-time monitoring: Keyhole provides up-to-the-minute data on your social media performance, allowing you to respond quickly and effectively during a crisis. You can track hashtags, keywords, and mentions across various platforms, ensuring you stay on top of the conversation.
2. Sentiment analysis: Keyhole’s sentiment analysis feature helps you gauge public opinion during a crisis. By understanding how people feel about your brand or the crisis itself, you can tailor your response accordingly and address concerns promptly.
3. Competitive analysis: Keyhole allows you to compare your social media performance with that of your competitors. This insight enables you to identify areas where you can improve and stay ahead of the competition.

Keyhole is a powerful tool for crisis management, offering real-time monitoring, sentiment analysis, and competitive analysis to help you navigate and overcome challenging situations.

Frequently Asked Questions

Are these social media monitoring tools available for free, or do they require a paid subscription?

These social media monitoring tools are available for free, but some may also offer paid subscription options for additional features.

Can these tools monitor social media platforms other than Twitter and Facebook?

Yes, these tools can monitor a variety of social media platforms beyond just Twitter and Facebook. They offer a comprehensive approach to monitoring online conversations during a crisis.

Do any of these tools offer real-time monitoring of social media mentions?

Yes, some of these tools offer real-time monitoring of social media mentions. They allow you to stay updated on the latest mentions across various platforms and respond promptly to any crisis situation.

Are there any limitations or restrictions to using these tools for crisis management purposes?

There may be limitations or restrictions when using these tools for crisis management. It’s important to consider factors like data accuracy, limited features, and potential delays in real-time monitoring.

Is it possible to integrate these social media monitoring tools with other third-party applications or platforms?

Yes, it is possible to integrate these social media monitoring tools with other third-party applications or platforms. This can help streamline your crisis management efforts and ensure you have a comprehensive view of the situation.