Australia’s most popular social media sites

We are all addicted to our social media accounts, even though we have a love-hate relationship with them. The average Australian spends nearly two hours per day on social media platforms, and more than 82% of the country’s population uses it.

However, an examination of the social media platforms that Australians use reveals that the majorities of the established and well-known platforms are no longer experiencing significant growth in user numbers and may run the risk of losing users to the growing competition if new ideas are not implemented.

In the year 2023, social media will have become an essential part of the lives of many people. Social media has carved out a special place in people’s online lives, whether it’s checking out what your friends had for lunch or updating your followers on the progress of your novel in progress.

In this post we will see Most Popular Social Media sites of Australia.

Let’s see together…

  1. Facebook (18,000,000 unique active monthly users)

Facebook Corporate office Headquarters Address: L41, Tower/Two, 200 Barangaroo Ave, Sydney NSW 2000, Australia

Facebook is as yet Australia’s most well-known virtual entertainment site, with the biggest segment of clients being in the 25-34-year-advanced age bunch, followed intently by 35-44-year-olds.

The social media king has maintained its position as the most popular social media site worldwide despite privacy scandals, plunging stock prices, and record-breaking lawsuits. Through 2022, the social media king will add an additional 1 million active Australian users.

Hootsuite’s most recent global social media statistics show that Facebook is used by more than half of all internet users and by more than a third of the world’s population each month.

One-third of platform users make purchases and two-thirds of users visit a local business page at least once per week. For the majority of Australian businesses, Facebook is the most valuable social media platform.

Facebook is good for most businesses, but because of their posts’ visual nature, businesses in fashion, auto, eCommerce, food, entertainment, gaming, and retail can benefit from advertising.

  1. Instagram (9000000 monthly visitors)

Instagram is Australia’s most popular image-sharing site, with 900,000 monthly users. Users of this social network have nearly doubled from last year, making it one of the most rapidly expanding networks.

Despite the fact that it is extremely quickly developing, its ubiquity is somewhat less among grown-ups. According to statistics, 70% of Instagram users are under the age of 30.

Because 39% of medium-sized businesses, 20% of large businesses, and 19% of small businesses in Australia are on this networking site, this mode of the network is also very popular with business owners.

  1. WordPress (5,800,000 monthly users)

WordPress is the most widely used Content Management System (CMS) in Australia. Over 5,800,000 people visit on a monthly basis. Its popularity is increasing over time, and it will continue to grow as long as Australians start new businesses and blogs.

WordPress is favored by Australians due to its ease of use and extensive customization options. The fact that it provides free hosting for your company website makes it the most popular content management system (CMS).

  1. WhatsApp (7,000,000 monthly users)

WhatsApp is one of Australia’s best social media platforms. WhatsApp is the most widely used social messaging app—it even surpasses Facebook Messenger—but many businesses have overlooked it as an effective marketing tool.

An SMS has a 98% open rate, while an email only has a 20% open rate, so it’s a better option if you’re trying to reach your audience.

Be that as it may, dissimilar to numerous SMS for business administrations, WhatsApp is allowed to utilize. By and large a flexible moment courier administration is involved by in excess of a billion group on the planet.

Although WhatsApp was acquired by Facebook in 2014 for $22 billion, Facebook Messenger is still used to send messages. WhatsApp is adored by Australians, and more than half of them use it on a daily basis.

  1. LinkedIn (10,000,000 monthly users)

LinkedIn is known as the professional version of Facebook with 10,000,000 monthly users. If you’re looking for B2B marketing on a platform with professionals from a variety of industries, LinkedIn is a great option.

LinkedIn is used by one in four Australians on a regular basis, and more than 10 million Australians have an account. You can cultivate your business relationships, generate leads, increase brand awareness, and make connections through LinkedIn.

You must regularly post actionable content using articles, images, and videos in order to succeed on LinkedIn.

In addition, you will be able to find your ideal audience, select those with whom you would like to collaborate, and then invite them to connect with you.

  1. Snapchat (6,400,000 monthly users)

Snapchat is one of Australia’s most popular social media platforms. Snapchat’s user base in Australia has remained stable over the past few years. Snapchat is used by more than a million distinct user accounts each day. It is a short-lived app for sharing videos and images.

77% of Snapchat users are under the age of 30. It is a very easy-to-use website, and the fact that all of the visual content on this platform breaks down after a certain amount of time is one of its most important features.

Hootsuite says that young adults between the ages of 18 and 24 use the image and video messaging app the most, spending an average of 7 minutes a day there.

  1. YouTube (17,500,000 unique monthly visitors)

Youtube Corporate office Headquarters Address: 901 Cherry Ave , San Bruno, CA 94066 USA

YouTube is the largest video platform in the world, with 17,000,000 unique monthly visitors and also gaining 1 million users to keep up with Facebook. The social networking site with the highest engagement is Facebook.

We are all aware that video is one of the internet’s most engaging forms of content. When compared to text or images, the type of content in videos draws a much larger audience.

According to Hootsuite, YouTube users in Australia watch videos for an average of 19 minutes per day, or 23.7 hours per month. Seventy percent of users report making a purchase from a brand after seeing it advertised on the platform.

  1. Tinder (3,000,000 monthly visitors)

Tinder is the most popular dating app in Australia, with three million monthly users. This dating app has seen rapid expansion in just a few years, with over a million new users signing up in the last year alone.

For discerning singles, Tinder introduced premium paid services in 2016. Other website platforms, such as LinkedIn, have been influenced by Tinder’s ruthless swipe function.

Start looking for a partner in Australia right away because Tinder is a fantastic place to meet people of your choice.


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