Best Free Social Media Listening Tools For Competitor Analysis.

Looking to gain a competitive edge in your industry? Wondering how to stay one step ahead of your rivals? Look no further than the best free social media listening tools for competitor analysis.

By harnessing the power of these tools, you can uncover valuable insights about your competitors’ social media strategies, helping you make informed decisions and outperform them in the digital landscape.

With Hootsuite, Mention, Social Mention, BuzzSumo, Brandwatch, Sprout Social, Talkwalker, and Awario at your disposal, you’ll have a comprehensive toolkit to monitor your competitors’ online presence, track their social media mentions, analyze their content performance, and identify emerging trends in your industry.

Whether you’re a small business owner or a marketing professional, these tools will give you the upper hand in understanding your competitors’ strategies and leveraging that knowledge to drive your own success.

So, let’s dive in and explore the best free social media listening tools for competitor analysis!

Key Takeaways

  • Hootsuite is a user-friendly and powerful social media listening tool that tracks competitors’ activities across multiple platforms.
  • Mention is a top choice for competitor analysis, providing real-time monitoring and alerts for competitor mentions, as well as detailed analytics on their social media performance.
  • Social Mention tracks brand mentions and sentiment on social media platforms, offering insights into top keywords and users mentioning the brand.
  • BuzzSumo tracks the popularity and reach of a brand’s content, analyzes competitors’ content, and identifies influencers, while also providing content alerts for new relevant content.


You’ll love how Hootsuite simplifies competitor analysis with its user-friendly interface and powerful social media listening features.

With Hootsuite, you can easily track and monitor your competitors’ social media activities across multiple platforms, including Facebook, Twitter, Instagram, and LinkedIn.

The platform allows you to create customized streams that display real-time updates and mentions of your competitors, helping you stay informed about their latest strategies and campaigns.

Hootsuite also provides comprehensive analytics and reporting tools, allowing you to measure the impact of your competitors’ social media efforts and identify areas where you can gain a competitive advantage.

Additionally, Hootsuite offers integration with other tools, such as Google Analytics, to provide a more holistic view of your competitors’ online presence.

Overall, Hootsuite is a valuable tool for gaining insights into your competitors’ social media strategies and making informed business decisions.


Mention is a fantastic option for keeping track of your competition on social media. With Mention, you can stay up-to-date with what your competitors are doing online and gain valuable insights to improve your own social media strategy. Here are four reasons why Mention is a top choice for competitor analysis:

  1. Real-time monitoring: Mention provides real-time alerts whenever your competitors are mentioned on social media platforms. This allows you to quickly respond to any mentions or engage with potential customers.

  2. Comprehensive analytics: Mention offers detailed analytics on your competitors’ social media performance. You can analyze their engagement rates, reach, and overall brand sentiment to benchmark against your own performance.

  3. Competitive benchmarking: With Mention, you can compare your social media presence against your competitors’. This helps you identify areas where you’re falling behind and make necessary improvements.

  4. Sentiment analysis: Mention’s sentiment analysis feature allows you to gauge how customers perceive your competitors’ brand. This helps you understand their strengths and weaknesses, enabling you to position your own brand effectively.

Overall, Mention is a powerful tool for competitor analysis, providing you with the necessary insights to stay ahead in the social media game.

Social Mention

Imagine being able to effortlessly track what people are saying about your brand on all social media platforms in real-time. With Social Mention, you can do just that. This free social media listening tool allows you to monitor mentions of your brand, competitors, or any keyword across various platforms like Facebook, Twitter, and blogs. It provides you with valuable insights into sentiment analysis, top keywords, users who mention your brand the most, and even the strength of your brand’s presence on social media. By using Social Mention, you can stay on top of conversations happening online and adjust your marketing strategies accordingly. Take a look at the table below to see some of the key features of Social Mention:

Feature Description
Sentiment Analyzes the tone of mentions (positive, negative, neutral)
Top Keywords Displays the most frequently used keywords related to your brand
Top Users Shows the users who mention your brand the most
Strength Measures the likelihood that your brand is being discussed on social media
Sources Lists the various platforms where mentions of your brand are coming from

Social Mention is a powerful tool that can help you gain a competitive edge by providing valuable insights into what people are saying about your brand.


BuzzSumo is an excellent tool for tracking the popularity and reach of your brand’s content across multiple platforms. It allows you to analyze your competitors’ content and see what is performing well in terms of social media engagement.

With BuzzSumo, you can discover the most shared content related to specific topics or keywords, giving you insights into what resonates with your target audience. The tool also provides information about the influencers who are sharing and engaging with the content, helping you identify potential collaboration opportunities.

Additionally, BuzzSumo offers features like content alerts, which notify you when new content matching your criteria is published.

Overall, BuzzSumo is a powerful tool to gain valuable competitive intelligence and improve your social media strategy.


Explore Brandwatch to gain valuable insights into your brand’s online presence and reputation. This will allow you to make data-driven decisions that will enhance your overall marketing strategy. Brandwatch is one of the best free social media listening tools for competitor analysis. It provides a comprehensive analysis of social media conversations.

With Brandwatch, you can track mentions of your brand, monitor sentiment, and identify key influencers. You can also compare your brand’s performance against your competitors, helping you understand how you stack up in the market. The tool offers real-time monitoring, customizable dashboards, and advanced analytics. This makes it easy to measure the impact of your marketing efforts.

With Brandwatch, you can stay ahead of the competition and make informed decisions to improve your brand’s online presence.

Sprout Social

Now that you’ve learned about Brandwatch, let me introduce you to another powerful tool for competitor analysis: Sprout Social.

With Sprout Social, you can gain valuable insights into your competitors’ social media strategies and stay one step ahead in the market. Here’s why Sprout Social should be on your radar:

  1. Comprehensive social media monitoring: Sprout Social allows you to track your competitors’ mentions, hashtags, and keywords across various social media platforms.

  2. Robust analytics: Get detailed reports on your competitors’ social media performance, including engagement rates, follower growth, and content analysis.

  3. Audience demographics: Understand your competitors’ target audience better, including their age, location, and interests.

  4. Competitor benchmarking: Compare your social media efforts with your competitors and identify areas for improvement.

Sprout Social is a game-changer when it comes to competitor analysis, providing you with the insights you need to outshine your competition.


With the integration of Talkwalker into your marketing strategy, you can gain a deeper understanding of your competitors’ online presence and optimize your brand’s performance accordingly. Talkwalker provides comprehensive social media listening tools that allow you to monitor your competitors’ mentions, followers, and engagement across various platforms. By analyzing their social media activities, you can identify emerging trends, track sentiment towards their brand, and uncover potential opportunities to outperform them. Talkwalker’s advanced analytics and real-time alerts enable you to stay updated on your competitors’ strategies and adapt your own accordingly. To evoke an emotional response, consider the following table:

Feature Benefit
Advanced Analytics Gain valuable insights to make informed business decisions
Real-time Alerts Stay ahead of your competitors by receiving instant updates
Trend Analysis Identify emerging trends and capitalize on them

By leveraging Talkwalker’s powerful tools, you can outsmart your competitors and drive your brand’s success.


Awario allows you to gain a deeper understanding of your competitors’ online presence and optimize your brand’s performance accordingly.

With Awario, you can monitor mentions of your competitors across various social media platforms, blogs, news websites, and forums. This tool provides real-time alerts, allowing you to stay updated on any mentions of your competitors and quickly respond to any emerging trends or crises.

Awario also offers sentiment analysis, which helps you gauge the overall sentiment towards your competitors and identify potential opportunities or threats.

Additionally, it provides detailed analytics and reports, helping you track your competitors’ growth, engagement, and reach.

With Awario, you can gather valuable insights about your competitors’ strategies, target audience, and market trends, enabling you to make informed decisions and stay ahead in the competitive landscape.

Frequently Asked Questions

How do these social media listening tools help in competitor analysis?

Social media listening tools help you analyze competitors by monitoring their online presence, tracking their mentions, and identifying trends. This allows you to gain insights into their strategies, customer sentiment, and industry trends, helping you make informed decisions.

Can these tools provide real-time data on competitor activities?

Yes, these tools can provide real-time data on competitor activities. They track social media mentions, keywords, and hashtags to give you up-to-date insights on what your competitors are doing online.

Are these tools only limited to monitoring social media platforms?

No, these tools are not limited to monitoring social media platforms. They can also track competitor activities across various online channels, including websites, blogs, forums, and news sites.

What additional features or functionalities do these tools offer apart from competitor analysis?

These tools offer additional features such as sentiment analysis, trend monitoring, influencer identification, brand monitoring, customer feedback analysis, and social media campaign tracking. They provide a comprehensive understanding of your brand’s online presence beyond competitor analysis.

Are there any limitations or drawbacks to using these social media listening tools for competitor analysis?

Yes, there are limitations to using social media listening tools for competitor analysis. These tools may not capture all relevant data, may have limited access to certain platforms, and may require manual analysis for accurate insights.

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