3 WordPress Plugins to Supercharge Your Conversion Rate

If you do business online, increasing your conversion rate must be one of your main priorities.

You might also create content to broaden your reach and build a network. However, at the end of the day, all your efforts lead back to one purpose.

You want to show a new pool of potential clients how incredible your product or service is.

In this blog post, we are going to discuss WordPress plugins that will give your conversion rate a much-needed boost.

You can install them without professional assistance. We will also cover how you can integrate them into your existing digital marketing strategies.

Let’s get started.

What is a WordPress plugin?

A WordPress plugin is a piece of software that performs a specific function for your website. As long as you host your WordPress website, you can install a plugin.

For example, if you want to add live chat support to your website, you can choose from several plugins that allow you to do that. Other WordPress plugins help with SEO, block spam, track website statistics and so much more.

No matter what feature you want your website to have, there is most likely a WordPress plugin for it. As of this writing, there are a total 54,915 plugins available online.

FancyBox CF

That is all you need solution to get leads right away. Fully customizable plugin that you can place anywhere on your wordpress website without knowing how to code. Moreover, it has got a mobile responsive design that will look awesome on any mobile device.

This exact one we use to manage incoming leads, therefor we recommend to begin with this one.

You have full control and can customize:

• all messages
• colors
• phone number
• your email address
• the image

With the full control of the content you can fully manage leads that are registered into plugin contact form manager. You will never lose any lead coming through FancyBox form because it will be available in CF manager with statuses that you applied to that lead.

Start generating lead today with FancyBox CF

OptinMonster

Driving potential customers to your website is not enough. You need to find a way to make sure they come back.

OptinMonster is a WordPress plugin that helps grow your email list “with popup and other types of high converting optin forms.” According to their website, they have helped improve the conversion rates of several companies.

Before you even install OptinMonster, determine an irresistible offer that will make people want to sign up. A freebie is often the most popular option. It can be an ebook, course or tool.

Once you have decided on an offer, create a campaign with OptinMonster. The plugin lets you customise your signup form’s colours, fonts and more. You can even create different versions that will appear depending on a user’s behaviour or location.

If this sounds difficult, do not worry. You do not need more than basic technical know-how to create your forms. OptinMonster utilises a drag-and-drop builder that is easy to use. You can even choose from a pre-built template so you will only need to tweak a few elements.

MonsterInsights

Google Analytics is not for everyone. It has plenty of bells and whistles, making finding relevant information difficult.

MonsterInsights is a WordPress plugin that integrates Google Analytics with your dashboard. It presents data from Google Analytics in a clear, easy-to-understand manner.

After you install the plugin, you can connect it with your Google Analytics account with one click. You can then see your top pages, top sources of traffic and other important data at one glance.

Use the information provided by MonsterInsights to improve your conversion rate.

Let us say that one page is driving a high amount of traffic to your website. Examine what sets it apart from your other pages. Is the content more organised? What images did you use for this specific webpage?

Do not forget to analyse the pages that are not as successful. What changes can you make to improve performance? Do you need to tweak the copy? Does the information need to be more organised? Do you need a better call-to-action?

Improving your conversion rate is a journey. Continue tracking your progress, and measure success with MonsterInsights.

Do this on a regular basis. If possible, track your progress with a Google Sheet on an excel file. Input your website stats on a weekly, monthly and yearly basis. You might even see a trend begin to emerge regarding the type of content that works for you.

Use user behaviour data as a guiding light. It is the best place to see what you are doing right and what you need to improve on.

Yoast SEO

Search Engine Optimisation is using strategies to appear in search results for specific keywords.

Having an effective SEO strategy is vital for increasing your conversion rate. You cannot convince potential customers to choose your product or service if they do not even know you exist.

Not everyone has the time or resources to learn SEO. You might be busy managing daily tasks, or you do not have the budget to seek professional assistance.

Yoast SEO is a WordPress plugin that simplifies the entire process for you.

Once you install Yoast, you will see several options underneath your blog post editor. It lets you enter:

• Your chosen keyword
• Blog Post Title – This is the first thing users see when your content appears in search engines.
• Meta Description – This is a brief description of your content that convinces readers to continue reading.

Yoast SEO shows search engines the above information, eliminating the need for you to manually input everything.

The plugin also reviews your content body and offers improvement suggestions. For example, it might tell you that you used your keyword too many times, and this might affect your content’s visibility in search engine results.

It’s undeniable that Yoast SEO is one a valuable tool to have in your arsenal.

Conclusion

WordPress plugins can help you achieve your digital marketing goals. Most of them are free, easy-to-use and do not require professional assistance to install.

Drive traffic to your website with well-placed keywords and Yoast SEO. From page titles to the actual content body, it walks you through optimising your content. You will know right away if your content is search engine-friendly.

A high amount of traffic will be useless if users do not return to your website. Ensure they do with OptinMonster. This WordPress plugin makes collecting email addresses from users easy. Create visually pleasing forms, and get users to sign up with an irresistible offer.

Track everything with MonsterInsights. It makes parsing data from Google Analytics simple, presenting everything a person with little technical knowledge could easily understand. Improve your website based on the data, and continue tweaking your content.