Best Free Social Media Management Tools For Small Businesses.

Looking for the best free social media management tools for your small business? Look no further! In this article, we will introduce you to a list of must-have tools that will help you streamline your social media efforts without breaking the bank.

First up, we have Hootsuite, a popular tool that allows you to schedule and manage your social media posts across multiple platforms from one dashboard.

Buffer is another great option, offering a user-friendly interface and the ability to schedule posts in advance.

If you’re an Instagram lover, Later is the perfect tool for you. It allows you to visually plan and schedule your Instagram posts, making it easier to maintain a consistent feed.

For Twitter enthusiasts, TweetDeck is a handy tool that lets you monitor multiple accounts, schedule tweets, and engage with your audience in real-time.

When it comes to creating eye-catching graphics, Canva is a go-to tool. It offers a wide range of templates and customization options to help you create stunning social media visuals.

To track your link clicks and measure your social media success, Socialoomph and Bitly are your best options. And if you want to dive deeper into your social media analytics, Google Analytics will provide valuable insights.

With these free social media management tools, you’ll be able to effectively manage your social media presence and take your small business to new heights. So, let’s get started!

Key Takeaways

  • Hootsuite, Buffer, Later, TweetDeck, Canva, Socialoomph, Bitly, and Google Analytics are some of the best free social media management tools for small businesses.
  • These tools offer a range of features such as scheduling and managing social media posts across multiple platforms, providing analytics and insights, and helping maintain brand consistency.
  • Hootsuite and Buffer are known for their user-friendly interfaces and powerful features, while Later specializes in scheduling and organizing posts on Instagram, Facebook, Twitter, and Pinterest.
  • TweetDeck is a valuable tool for managing multiple Twitter accounts, scheduling tweets, monitoring conversations, and streamlining Twitter marketing efforts.


When it comes to social media management, Hootsuite’s got your back! With its user-friendly interface and robust features, Hootsuite is the perfect tool for small businesses to streamline their social media strategies.

You’ll love how Hootsuite allows you to schedule and manage posts across multiple platforms, saving you time and effort. Its powerful analytics feature provides valuable insights into your social media performance, helping you make informed decisions to grow your business.

Hootsuite also offers a content curation feature, allowing you to discover and share relevant content with your audience effortlessly. With Hootsuite’s team collaboration feature, you can easily delegate tasks and work together with your team members to ensure a cohesive social media presence.

Plus, Hootsuite’s free plan offers great value, making it an ideal choice for small businesses on a budget.


Buffer is an excellent option for small businesses looking to streamline their social media presence. With its user-friendly interface and powerful features, it’s no wonder why Buffer is a popular choice. Here are a few reasons why Buffer stands out as one of the best free social media management tools:

  • Scheduling: Buffer allows you to schedule your posts in advance, saving you time and ensuring consistent content delivery.

  • Analytics: Gain valuable insights into your social media performance with Buffer’s analytics, helping you make data-driven decisions.

  • Engagement metrics: Measure your reach, likes, comments, and shares to understand how your audience interacts with your content.

  • Post performance: Track the success of your posts and identify which types of content resonate best with your followers.

Overall, Buffer offers a comprehensive set of tools that can help small businesses effectively manage their social media presence without breaking the bank.


If you’re looking to enhance your social media presence, you’ll find Later to be a valuable tool. It has a user-friendly interface and powerful features. Later is a free social media management tool that allows you to schedule and organize your posts across various platforms like Instagram, Facebook, Twitter, and Pinterest.

With Later, you can plan your content in advance, ensuring a consistent and cohesive brand image. The intuitive drag-and-drop calendar makes scheduling posts a breeze, and you can easily preview how your posts will look on each platform. Later also provides analytics to help you track your performance and make data-driven decisions.

Plus, it offers a feature that lets you create a clickable landing page for your Instagram posts. With Later, managing your social media becomes effortless and efficient.


TweetDeck is a fantastic social media dashboard that helps you stay organized and on top of your Twitter game. With TweetDeck, you can easily manage multiple Twitter accounts, schedule tweets in advance, and monitor conversations all in one place.

The user-friendly interface allows you to create customized columns for different topics or hashtags, making it easy to keep track of relevant conversations and engage with your audience. Additionally, TweetDeck provides real-time updates, so you can stay up-to-date with the latest trends and news on Twitter.

Whether you’re a small business owner or a social media manager, TweetDeck is a valuable tool that can save you time and streamline your Twitter marketing efforts. Plus, it’s completely free to use, making it an excellent choice for small businesses with limited budgets.


Get ready to take your social media game to the next level with Canva, the ultimate design tool that’ll make your posts stand out from the crowd.

With Canva, you can create stunning visuals for your social media posts in just a few clicks. Whether you need to design eye-catching graphics, engaging infographics, or professional-looking banners, Canva has got you covered.

This user-friendly tool offers a wide range of templates, fonts, and graphics to choose from, allowing you to customize your designs to match your brand’s style and personality.

Plus, Canva’s drag-and-drop feature makes it easy for anyone, even those with no design experience, to create beautiful and professional-looking graphics.

So, why settle for ordinary when you can make your social media posts extraordinary with Canva?


Take your social media game to the next level with Socialoomph, where you can effortlessly schedule and manage your posts, giving you more time to focus on growing your online presence.

Socialoomph is a powerful social media management tool that offers a range of features to help small businesses effectively manage their social media accounts. With Socialoomph, you can schedule posts in advance, ensuring a consistent presence across multiple platforms. You can also track keywords and mentions, allowing you to engage with your audience more effectively.

Additionally, Socialoomph provides analytics and reports, giving you valuable insights into the performance of your social media efforts. The user-friendly interface makes it easy to navigate and customize your posts, saving you time and effort.

Overall, Socialoomph is a fantastic free tool for small businesses looking to streamline their social media management.


Maximize the impact of your links with Bitly, allowing you to track and optimize their performance across various platforms.

With Bitly, you can shorten long URLs into concise, branded links that are easy to share. This tool provides valuable insights about your links, such as the number of clicks, geographic location, and referral sources.

By understanding how your links are performing, you can make informed decisions to improve your social media strategy. Bitly also offers the ability to customize your links with your own domain, enhancing your brand’s visibility and credibility.

Additionally, Bitly integrates seamlessly with popular social media platforms, making it effortless to share your links across different channels.

Take advantage of Bitly’s features to enhance your social media presence and drive more traffic to your small business.

Google Analytics

Google Analytics is a powerful tool for tracking and analyzing website performance, providing valuable insights to improve your online presence. With Google Analytics, you can easily monitor key metrics such as website traffic, user engagement, and conversions. By understanding how visitors interact with your site, you can make data-driven decisions to optimize your marketing strategies.

Here are two benefits of using Google Analytics:

  • Audience Insights:

    • Get detailed information about your website visitors, including their demographics, interests, and behavior.
    • Understand which channels drive the most traffic and conversions, enabling you to focus your efforts on the most effective marketing channels.
  • Behavior Analysis:

    • Track user behavior on your website, such as page views, bounce rates, and time spent on each page.
    • Identify the most popular pages and optimize them for better engagement and conversion rates.

Google Analytics empowers small businesses to make informed decisions and improve their online performance.

Frequently Asked Questions

What are the main features of Hootsuite and how can it benefit small businesses in managing their social media accounts?

Hootsuite offers key features like scheduling posts, monitoring mentions, and analyzing performance. It helps small businesses efficiently manage their social media accounts, saving time and increasing engagement with their audience.

How does Buffer differ from Hootsuite and what unique advantages does it offer for small businesses?

Buffer differs from Hootsuite by offering a more streamlined and intuitive user interface. It allows you to schedule posts across multiple platforms with ease, and offers a simplified analytics dashboard for tracking your social media performance.

Is Later primarily focused on scheduling Instagram posts or does it also support other social media platforms?

Later primarily focuses on scheduling Instagram posts, but it also supports other social media platforms like Facebook, Twitter, and Pinterest. It offers a user-friendly interface and features like media storage and analytics.

What are the key features of TweetDeck and how can it help small businesses monitor and engage with their Twitter audience?

TweetDeck is a powerful tool for small businesses on Twitter. It allows you to monitor and engage with your audience by creating custom timelines, scheduling tweets, and staying organized with multiple accounts.

Can Canva be used for social media management or is it mainly a graphic design tool?

Yes, Canva can be used for social media management. It offers templates, scheduling, and collaboration features, making it convenient to create and schedule posts. It’s not just a graphic design tool, but also a helpful tool for managing social media content.

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